JAN-PRO
JAN-PRO
The complete visual & messaging system behind jan-pro.co.nz — reverse-engineered from the live site so every paid landing page looks, reads and feels on-brand. Your Business. Cleaner.
Cleaning is easy to do once — hard to do consistently. JAN-PRO sells reliability, not "a clean." Every page should lean on three pillars.
A 30+ year global system (since 1991) delivered by locally-owned, accountable operators. Big-brand standards + someone who actually cares because they own the business.
Grounded in Māori principles — kaitiakitanga (guardianship), manaakitanga (care), mahitahi (partnership). More than a cleaner — a hygiene partner.
Hospital-grade ENVIROSHIELD® disinfection, an on-time guarantee, police-checked & trained staff, and visible community giving.
Exact hex values pulled from the site's production CSS tokens. Cobalt blue is the brand; lime green is the "clean & fresh" accent — the colour of the sparkle logomark. Green is a spotlight, never a flood.
Accessibility: Cobalt on white ≈ 15:1 (AAA) — safe for all text. Never set lime as body text on white (fails WCAG AA); use lime for large graphics, icons, ticks, and button fills paired with cobalt/near-black text.
Two variable fonts, loaded from Google Fonts. Inter carries authority in headings & buttons; Urbanist keeps body copy warm and readable. Fallback: Arial.
The logomark is a rounded lime-green badge with white sparkle stars — the "clean & fresh" symbol. The wordmark is set in Inter, cobalt, all-caps, always hyphenated.
Professional yet personable. Calm, confident, dependable, community-minded. Written for a busy business owner or facilities manager who wants to stop thinking about cleaning. Never hype-y, never cheap — this brand competes on trust, not price.
Every claim on-site is backed. Drop these into landing pages verbatim.
On-time, every time. All routine cleans are completed on time — and any service issue is resolved within one business day.
"Prompt, professional, and easy to deal with."
"An amazing experience — outstanding, trusted, faithful cleaning superstars."
"Jan-Pro clean my kids' preschool and do an excellent job."
Community proof: $28,959 to Upstream · 1,004 support hours · $3,420 Life Education · $590 Attitude.
Radius tokens: small 5px · medium 8px (default) · large 12–14px. Primary CTA is cobalt; a high-contrast lime CTA is allowed for the single hero action on paid LPs.
Primary (cobalt) · Accent (lime + cobalt text, hero only) · Ghost (outline) · Text link (lime underline).
We're excited to hear you're looking for a cleaning partner. Just a few basics and we'll send a customised quote.
No obligations, no hidden fees.
The template every JAN-PRO paid landing page follows. Mirrors the site's promise→proof rhythm with one conversion goal (Get a Quote). Message-match the ad's service × city and repeat the CTA every ~1.5 screens.
Logo · click-to-call 0508 526 776 · Get a Quote button. Minimal nav.
H1 "Your [Space]. Cleaner." or "Commercial Cleaning in [City]" · sub "One less thing to think about." · proof chips (Since 1991 · Hospital-grade ENVIROSHIELD®) · CTA + phone · space image. Form can sit in-hero on desktop.
Client logo wall + "Your trusted partner in commercial cleaning."
Reliability angle + on-time guarantee badge. This is the differentiator — give it room.
6 tiles with lime ticks: compliance · ENVIROSHIELD® · communication · vetted people · training · tailored schedules.
Global standards since 1991 + local accountable owner. Optional Crothall heritage line.
99.99% kill · hospital-grade · OSHA-compliant + equipment image. Critical for medical / preschool / school.
2–3 attributed quotes relevant to the vertical.
Māori principles + giving stats. Warmth & local trust.
"Request a Quote" · fields per §07 · "…no obligations, no hidden fees." Primary conversion.
Full-bleed cobalt: "Ready for professionally cleaned workspaces?" + button + phone.
Contact, locations, privacy link.
Build one LP variant per service × region where volume justifies. Match the H1 exactly to the ad group.
| Service | Hero angle | Lead proof |
|---|---|---|
| Office | "Your Office. Cleaner." · "One less thing to think about." | Reliability + communication; presentable space for staff & clients. |
| Medical / clinic | "Clinical-grade clean you can trust." | ENVIROSHIELD® 99.99%, OSHA-compliant, infection control, discreet trained staff. |
| Preschool / ECE | "A germ-free space for little ones." | Non-toxic, hospital-grade disinfectants safe around tamariki. |
| School | "Healthier classrooms, fewer sick days." | ENVIROSHIELD® on high-touch surfaces; reliable term-time schedules. |
| Commercial | "Commercial cleaning that shows up — every time." | Tailored schedules, on-time guarantee, trained crews. |
| Franchise | Business-opportunity tone — separate funnel, not a cleaning-buyer LP. | International brand, proven system, local ownership. |
Drop into any landing page :root. Includes the Google Fonts embed.
Happy with the direction? Give it the tick and we'll build every JAN-PRO landing page to this system. Want changes first? Note them below — colours, copy, structure, or a specific service page.
Sent straight to the team — one click, no email app needed. We keep a record of every sign-off.