The complete visual & messaging system behind jan-pro.co.nz — reverse-engineered from the live site so every paid landing page looks, reads and feels on-brand. Your Business. Cleaner.
Cleaning is easy to do once — hard to do consistently. JAN-PRO sells reliability, not "a clean." Every page should lean on three pillars.
A 30+ year global system (since 1991) delivered by locally-owned, accountable operators. Big-brand standards + someone who actually cares because they own the business.
Grounded in the four JAN-PRO values — Care, Professional, Ownership, Relationship. More than a cleaner — a hygiene partner.
Hospital-grade ENVIROSHIELD® disinfection, an on-time guarantee, police-checked & trained staff, and visible community giving.
We want to understand those we serve and care about what matters to them.
It's in the name! We are experts in our field and take pride in our global brand.
We believe in human potential and empower people to own their outcomes and own their futures.
We value authentic relationships and conduct ourselves with longevity in mind.
Verified against the official brand guide: Royal Blue navy is the brand; green is the "clean & fresh" accent — the colour of the logo icon. Green is a spotlight, never a flood. The official palette is strictly navy · green · white · black; the tints below are approved web extensions for landing-page section backgrounds only — never for brand elements like the logo or pattern.
Accessibility: Cobalt on white ≈ 15:1 (AAA) — safe for all text. Never set lime as body text on white (fails WCAG AA); use lime for large graphics, icons, ticks, and button fills paired with cobalt/near-black text.
The brand font is Roboto — one variable font for headings, buttons, body and UI, loaded from Google Fonts. If Roboto is unavailable, Urbanist is the approved fallback. System fallback: Arial. Official usage rules apply regardless of typeface: left-aligned ragged-right (never centred or justified multi-line), sentence case, body lines 45–70 characters, type at 0° or 90° only, and no strokes, shadows, stretching or squishing.
The Hero Logo is locked artwork — never rebuild or alter it. Two main colourways, picked by background: two-colour dark on white/light backgrounds (the default for landing pages, official artwork shown left) and two-colour light on navy/dark backgrounds. The green globe icon stays green in both, and may stand alone as a favicon, social avatar, or graphic element.
Professional yet personable. Calm, confident, dependable, community-minded. Written for a busy business owner or facilities manager who wants to stop thinking about cleaning. Never hype-y, never cheap — this brand competes on trust, not price.
Every claim on-site is backed. Drop these into landing pages verbatim.
On-time, every time. All routine cleans are completed on time — and any service issue is resolved within one business day.
"JAN-PRO have been our regular cleaners for many years. They provide a high quality service, both in cleaning and customer service. We have had offers from other cleaning companies over the years, however, we have chosen to stick with JAN-PRO because they are great to work with, they are reliable, friendly, and they do a fantastic job! Thank you Ed and team."
"An amazing experience — outstanding, trusted, faithful cleaning superstars."
"Jan-Pro clean my kids' preschool and do an excellent job."
Community proof: $28,959 to Upstream · 1,004 support hours · $3,420 Life Education · $590 Attitude.
Radius tokens: small 5px · medium 8px (default) · large 12–14px. Primary CTA is cobalt; a high-contrast lime CTA is allowed for the single hero action on paid LPs.
Primary (cobalt) · Accent (lime + cobalt text, hero only) · Ghost (outline) · Text link (lime underline).
We're excited to hear you're looking for a cleaning partner. Just a few basics and we'll send a customised quote.
Free, no-obligation quote.
The template every JAN-PRO paid landing page follows. Mirrors the site's promise→proof rhythm with one conversion goal (Get a Quote). Message-match the ad's service × city and repeat the CTA every ~1.5 screens.
Logo · click-to-call 0508 526 776 · Get a Quote button. Minimal nav.
H1 "Your [Space]. Cleaner." or "Commercial Cleaning in [City]" · sub "One less thing to think about." · proof chips (Since 1991 · Hospital-grade ENVIROSHIELD®) · CTA + phone · space image. Form can sit in-hero on desktop.
Client logo wall + "Your trusted partner in commercial cleaning."
Reliability angle + on-time guarantee badge. This is the differentiator — give it room.
6 tiles with lime ticks: compliance · ENVIROSHIELD® · communication · vetted people · training · tailored schedules.
Global standards since 1991 + local accountable owner. Optional Crothall heritage line.
99.99% kill · hospital-grade · OSHA-compliant + equipment image. Critical for medical / preschool / school.
2–3 attributed quotes relevant to the vertical.
The four brand values (Care · Professional · Ownership · Relationship) + giving stats. Warmth & local trust.
"Request a Quote" · fields per §07 · "…a customised, free, no-obligation quote." Primary conversion.
Full-bleed cobalt: "Ready for professionally cleaned workspaces?" + button + phone.
Contact, locations, privacy link.
Build one LP variant per service × region where volume justifies. Match the H1 exactly to the ad group.
| Service | Hero angle | Lead proof |
|---|---|---|
| Office | "Your Office. Cleaner." · "One less thing to think about." | Reliability + communication; presentable space for staff & clients. |
| Medical / clinic | "Clinical-grade clean you can trust." | ENVIROSHIELD® 99.99%, OSHA-compliant, infection control, discreet trained staff. |
| Preschool / ECE | "A germ-free space for little ones." | Non-toxic, hospital-grade disinfectants safe around tamariki. |
| School | "Healthier classrooms, fewer sick days." | ENVIROSHIELD® on high-touch surfaces; reliable term-time schedules. |
| Commercial | "Commercial cleaning that shows up — every time." | Tailored schedules, on-time guarantee, trained crews. |
| Franchise | Business-opportunity tone — separate funnel, not a cleaning-buyer LP. | International brand, proven system, local ownership. |
Drop into any landing page :root. Includes the Google Fonts embed.
Updated 3 July 2026 (v1.2) — this revision incorporates your feedback (the four brand values, Roboto type, the navy logo on white backgrounds, "free, no-obligation quote" wording, the Mele Tatu testimonial) and has been cross-checked against your official brand guidelines: official logo artwork + clear-space/sizing rules, Royal Blue & Green Pantone specs, type-usage rules, and the green chevron pattern are now folded in. Happy with it now? Give it the tick and we'll build every JAN-PRO landing page to this system. Anything else to tweak? Note it below.
Sent straight to the team — one click, no email app needed. We keep a record of every sign-off.